IDEA & CONCEPT
Raúl Ortiz de Lejarazu Machin & Santi Silvero
The Wienermobile arrives to Spain for the very first time, and it comes with 3 american Hotdoggers, the authentic drivers of this bizarre vehicle. Also, to help them know our country, we hired a spanish Hotdogger through a casting that began on the internet.
That´s how the Road Trip “I WANT YOU para irnos de fiesta” started, a road movie through all the main popular summer parties in Spain that could be followed throgh the most important social networks, helping people knowing where the Wienermobile was.
This promotion created thousands of Hot Dog and Wienermobile fans, the brand´s flagship car, already well known by everyone in every corner of the country.