Elements by Powerade

"Play versus your rivals fight against the elements" IDEA & CONCEPT Raúl Ortiz de Lejarazu Machin ART DIRECTION -FIRE- Raúl Ortiz de Lejarazu Machin -WIND- Alberto Gonzalez -WATER- Yolanda Iturriaga COPY Luis Oscar Tardón The Idea Each drink and his colour was represented by an element.To promote this drink we propose to the client to make an extreme football tournament in different spaces related with each element: Fire, Water & Air.

Elements
Football Extreme Challenge by POWERADE
"Play versus your rivals fight against the elements"

IDEA & CONCEPT
Raúl Ortiz de Lejarazu Machin

ART DIRECTION
-FIRE- Raúl Ortiz de Lejarazu Machin
-WIND- Alberto Gonzalez
-WATER- Yolanda Iturriaga

COPY
Luis Oscar Tardón

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