Actualízate (Update yourself)

IDEA & CONCEPT Raúl Ortiz de Lejarazu Machin & Dubra Castiñeiras ART DIRECTION Raúl Ortiz de Lejarazu Machin COPY Dubra Castiñeiras The Idea To promote attending cultural activities among young people we create a campaign using their favorite way of communication: whatsapp. Including funny conversations between famous artists on the ads

Actualízate con la cultura

IDEA & CONCEPT
Raúl Ortiz de Lejarazu Machin & Dubra Castiñeiras

ART DIRECTION
Raúl Ortiz de Lejarazu Machin

COPY
Dubra Castiñeiras

The Idea
To promote attending cultural activities among young people we create a campaign using their favorite way of communication: whatsapp. Including funny conversations between famous artists on the ads

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